Spotify in the present day introduced that it might be increasing to 13 new European markets. These embody Albania, Belarus, Bosnia and Herzegovina, Croatia, Kazakhstan, Kosovo, Moldova, Montenegro, North Macedonia, Russia, Serbia, Slovenia, and Ukraine.
Spotify has paid specific consideration to the Russian market, curating what it says is nearly 100 playlists throughout common genres. The nation is the 17th largest streaming market on the earth, beforehand served by Apple Music, Increase, Yandex Music, and YouTube Music most prominently in accordance to a 2019 Statista survey.
The addition of Spotify to the market is for certain to shake up the present dynamics as the corporate stands to swoop up 250 million clients from all these markets.
Gustav Gyllenhammar, Spotify VP, Markets and Subscriber Development mentioned:
Russia has an extremely wealthy music tradition, and to finest serve this market, we’re launching a custom-built expertise. Spotify’s arrival in Russia, in addition to the extra 12 European international locations, is an enormous step ahead in our general international progress technique. A elementary piece of that technique is staying related to international tradition whereas permitting room for native adaptation, and we have definitely achieved that with these launches. Our workforce on the bottom is working carefully with native musicians, labels, and cultural tastemakers to supply a revolutionary and unequalled absolutely Russian music expertise to make sure that Spotify goes to be liked.
It’s of observe that whereas Spotify has been pushing podcasts slightly laborious, it will not be launching them in Russia on account of a “nascent” market, Reuters experiences.
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